This is an interesting quote from the book I am currently reading, African film : new forms of aesthetics and politics by Manthia Diawara:
While it is true that everywhere from Hollywood to Nollywood producers have their say in what goes into a film, nowhere are they as arrogant and paternalistic as in African cinema funded by France. The African director is forced into a schizophrenic situation where he/she, born and educated in the city, is told to represent an Africa that is only ‘real’ in the deepest fantasies of the European producer: an Africa outside history, an atavistic Africa, and an Africa full of exoticism. The African director is treated as if his/her vision does not matter, as if African audiences are not relevant to the success of the film.
